“What is your drive?”

In the same spirit in which Alfa Romeo passionately claims the highest-level technology, Project DNA+ strives to inject new life into the car experience by creating a mobile application that manages communication, performance, and information according to the driver’s activities.

The application automatically or manually controls different activities or “Drives” and shares it with the great Alfa Romeo eco-system. This includes monitoring and storing personal daily activities and drives, acquiring location-based information through the Alfa Romeo social network, and managing communication with your mobile device.
This interaction design proposal is my final thesis at Domus Academy Milan.